Take up the Challenge,
make a difference!

At Wageningen University & Research top scientists and students from all over the world join forces to work on projects that make a difference to ‘the quality of life’. We live and breathe sustainability and therefore realise that, to ensure a better future, a protein transition will be no less important than the current energy transition. This is why we do cutting-edge research: redesigning food systems, developing new protein sources from plants and microbes, and improving the quality of meat and dairy alternatives. Now we invite you to make change happen with us. Join the ReThink Protein Challenge’2 and make a difference!

The Challenge

In the second edition of the ReThink Protein Challenge, we challenge you to come up with a business idea or prototype that helps provide 9 billion people with enough protein in a way that is healthy, affordable and good for our planet.

From January until June 2021 you will develop, with support of top experts, a business idea or prototype that offers an innovative and sustainable approach to meeting protein needs and targets a specific market.

Important Dates

ReThink Protein #1

The first edition resulted in creation of twenty cutting-edge ideas, six of which made it to the podium. The winners of the Challenge were team GrainGain, with their innovative approach to reusing beer-brewing waste and team SWAP who explored possibilities silkwom as protein source. Just a bit more one year later the teams are few steps closer to implementation of their ideas.

Partners & participants about the Challenge


Check out the latest news about the ReThink Protein challenge'2

Second edition of the ReThink Protein Challenge kicks off online

5, 4, 3, 2, 1... on Thursday 14 January, the second edition of the ReThink Protein Challenge officially kicked off in an online event. Students and partners from around the world tuned in for more information about the event, its organisers and partners, and the ra...

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Webinar: Leading the way in replacing animal protein

In an exciting webinar on 1 December, WUR researchers Ingrid van der Meer and Atze-Jan van der Goot introduced us to different approaches to replace animal protein in our diets. It is no secret t...

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Alternative proteins are increasingly accepted, but consumption is lagging behind

More and more Dutch people want to eat less meat, dairy and eggs and are more likely to opt for alternative protein sources. They also see themselves less and less as typical meat eaters. Yet the consumption of alternative proteins - fish, pulses, meat substitutes,...

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ReThink Protein Challenge is organized by Wageningen University & Research with support of a broad network of partners.